Would Offline Be A Viable Model For Policybazaar?
Posted on February 17th, 2009 by dhirender
Policybazaar.com, an online non-life and life insurance aggregator run by Gurgaon-based eTechAces Marketing and Consulting Private Limited, is planning to invest Rs 18 crore in expanding its offline presence besides taking up marketing initiatives across the country over the next one and a half years says Business Standard.
Policybazaar had raised Rs. 20 crore in September 2008 from Info Edge (India) Limited in return for 49% of the equity. Policybazaar has spent Rs. 2 crore so far in setting up the business.
At a time, when most financial companies are seriously looking at the online model, does such an investment in an offline model make sense?
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Filed under: Business
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