Will Google’s Patent Lead To Profitable Social Networks?
A recent patent application filed by Google, might just be the key to monetizing social networks better.
By ranking the most influential people on social networking sites like MySpace and Facebook, Google is applying the same approach to social networks it has used to dominate the online search business. If this works, it may finally make ads on social networks relevant—and profitable.
The new technology could track not just how many friends you have on Facebook but how many friends your friends have. Well-connected chums make you particularly influential. The tracking system also would follow how frequently people post things on each other’s sites. It could even rate how successful somebody is in getting friends to read a news story or watch a video clip says BusinessWeek.
Such a move would allow advertisers to target their promotions better, and reach out to influencers in the network, and thus get better exposure.
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Filed under: Ideas & Innovations
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