Why Mobile Operators Do Not Like Number Portability
As much as 18% of India’s mobile subscribers are waiting to change their operator once Mobile Number Portability (MNP) is launched, says a mobile consumer study by the Nielson Company, with one in four Reliance and Tata Indicom subscribers keen to change their operator, followed by a close one in five of BSNL subscribers.
The findings of the study contrast sharply with data flaunted by India’s mobile operators, claiming that globally, only 1% of mobile consumers port their numbers, which makes the introduction of MNP a waste of money.
According to the study, about 55% of respondents were satisfied with their mobile operator and 48% satisfied with the network quality. However, satisfaction scores on network quality dropped for almost all operators, with Airtel, BSNL and Reliance registering the greatest drops. 46% were satisfied with network coverage area of their operator and 43% were satisfied with the price they paid for the service.
Further, high spenders, postpaid subscribers and business subscribers show a greater tendency to switch if MNP is introduced, while prepaid, low and medium spend users are not motivated to switch.
Clearly Mobile operators who can up their service levels have a huge opportunity for differentiation once MNP is introduced in attracting the high spenders.
Or is this going to lead to operators creating service levels for different customers based on spends?
Related posts:
- How Will People React To Mobile Number Portability?
- DoT Shoots For June Deadline For Mobile Number Portability
- Change Your Mobile Service Provider For Rs. 19
- Mobile Number Portability To Get Delayed
- Mobile Number Portability for India By Q4 2008