Which Social Networks Do Retailers Prefer
Nearly one-third of US businesses who responded to an eMarketer study claimed to have a Facebook page, compared with 27% that had a MySpace page and just over one-quarter that had a page on YouTube.
Further, according to a September 2008 study, 59 of the top 100 online retailers in the US had a fan page on Facebook, up from 30 in May 2008. Among the 29 who added Facebook pages since that time were Best Buy, Toys “R” Us, Kohl’s and Wal-Mart.
Clearly, social networks are becoming an extremely important part of the digital marketing strategy – however, as with anything else, care needs to be taken to pay attention to it, and not treat it with a casual attitude. In these days of economic strife, it is these ways of reaching out to your audience that will win over the traditional forms of advertising – and rightly so, they have the potential for higher engagement, and a building better bonds.
Related posts:
- Advertising On Social Networks
- Social Networks Turn To Business
- How Blogs Influence Purchases More Than Social Networks
- Do Digital Magazine Ads Really Grab More Attention than Print?
- Social Media Marketing Expected To Reach $1.2 Billion In 2007
Filed under: Business
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