Where Do Indians Go For News Online
According to a recent comScore study, traffic to online news sites from India reached a record 15.8 million visitors age 15 and older in October, up 37% from the previous year (more than double the rate of growth of the total online audience in India), and representing 44% of the online population in India.
Incidentally, local brands make up a significant portion of the top news sites – and some of the fastest growing. The Times of India captured the #3 spot in terms of visitation reaching 2.6 million visitors during the month (up 78%), while Oneindia.in surged 148% to 2.4 million visitors. The Hindu Group, the fifth most visited news property in India, reached nearly 1.6 million visitors in October (up 19%).
Multi-national brands Yahoo! and New York Times ranked as the most visited destinations in the news category – also with high growth rates. Yahoo! News led all news sites with 4.2 million visitors, up 26% versus year ago, followed by New York Times Digital with nearly 3.9 million visitors, an increase of 67%.
In October, an average visitor to the news/information category spent 22 minutes on news sites and consumed 38 pages of content. Local news brands, showed greater engagement when compared with multi-national brands. Among the 10 most visited online news brands in India, The Times of India led as the most engaging news site with visitors averaging 14.3 minutes on the site, consuming 27 pages of content during the month.
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- comScore Releases Top Indian Sites For May 2008
- Visitors To Top 10 US Newspaper Sites Up 16%
- Indians Hitch Onto eShopping
- What Drives Online Content?
Filed under: Digital culture, India
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