WildBlueSkies – Trends and strategies in Digital Media

For brand marketers, social media is seeming to be the ideal platform to get their message across, but what does it take to get followers for their brand?
While learning about specials and sales continues to be the top motivation of those who friended or followed a brand online, this was followed closely by learning about new products, features or services.
Users described as “max connectors”—those with at least 500 social connections—appeared to be more interested in knowing about new products and company culture, demonstrating the deeper engagement expected by social media power users.
Exclusive deals and offers were the primary motivation of US Internet users following brands on Twitter, matching the feedback of respondents who friended a brand on Facebook or MySpace, though they were more likely to become a fan because they were a current customer (32.9%) than were users of Twitter says this survey.
In short, sharing interesting content that users care about, along with the deals and discounts they have come to expect, will both keep them engaged and spur them to pass along marketing messages.

Related posts:

1. Why Companies Need To Bother About Social Media
2. Advertising On Social Networks
3. Which Social Networks Do Retailers Prefer
4. Social Media Marketing Expected To Reach $1.2 Billion In 2007
5. White Paper – Social Media Analytics

Filed under: Digital culture