US Newspaper Advertising Revenues On The Decline
eMarketer reckons that US newspaper advertising revenues declined 16.4% in 2008 to $37.9 billion, and what’s worse, is expected to slide further to $28.4 billion by 2012.
“The current economic situation is making things tough across all media, but newspaper revenues are falling more than in any other major medium,” says Carol Krol, eMarketer senior analyst and author of the new report, Newspapers in Crisis: Migrating Online. “Even the former bulwark of newspaper revenues, classified advertising, is plummeting due to craigslist and other online alternatives.”
Even online advertising revenues seem to be dropping – for 2008, eMarketer estimates online newspaper ad revenues declined by 0.4% overall compared with 2007, to $3.2 billion, and forecasts they will drop further into negative territory in 2009, down 4.7% to $3 billion.
Clearly, the way the netizens access and consume news is changing, and new revenue models are needed.
I wonder if there is some steam left in vernacular newspapers, given that Indore based Nai Duniya Media Limited has recently launched a Delhi edition of its newspaper.
Related posts:
- U.S. Interactive Ad Revenues to Hit $62.4 Billion by 2012
- Local Advertising And Traditional Media
- Online Advertising – The Ad Industry Saviour?
- Online advertising – driving advertising spend
- Online Advertising Spend Set To Overtake Radio
Filed under: Business
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