Twitter Buys Mixer Labs – Where Are You Now?
Location is clearly the way forward, and Twitter is gearing up for it with the acquisition of Mixer Labs, the guys behind GeoAPI – a comprehensive service for helping developers build geolocation-aware applications.
With this, Twitter will not only allow you to answer the question “What are you doing now?” but add the contextual relevance of location to it.
As the Twitter blog says:
When current location is added to tweets, new and valuable services emerge—everything from breaking news to finding friends or local businesses can be dramatically enhanced. …
… We want to know What’s happening?, and more precisely, Where is it happening? As a dramatic example, twittering “Earthquake!” alone is not as informative as “Earthquake!” coupled with your current location.
Twitter does seem to be ending the year on a high note – with the acquisition, coupled with the data-mining deals with Google and Microsoft which added something like $25 million to its coffers, and might just help it end this year in the black.
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