WildBlueSkies – Trends and strategies in Digital Media

Reuters: Universal Pictures and Google announced a new online game, “The Ultimate Search for Bourne with Google,” that uses such Google tools as Search, Maps, Images and YouTube and serves as a promotional vehicle for the upcoming action feature “The Bourne Ultimatum.”
You can go to the website from www.google.com/bourne – while this is Google’s second online game tied to a film release – the first involved Sony Pictures’ “The Da Vinci Code,” – it has got to be the most innovative.
Is this the shape of ad campaigns to come on Google? Would we see ads/ promotions on the Google home page itself next?

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