WildBlueSkies – Trends and strategies in Digital Media

An IDC report forecasts that Internet advertising will grow about three times as fast as advertising overall during the forecast period. The overall revenue of Internet advertising will grow from $16.9 billion in 2006 to $31.3 billion in 2011 at a compound annual growth rate (CAGR) of 13.5%.
Search advertising will retain its number 1 position as the advertising format garnering the most ad spend. However, even though absolute spending on search advertising will continue to increase, its market share will slowly decline from 40% in 2006 to 32% in 2011 as video advertising grows.

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2. Internet advertising to reach $62 billion by 2011 in US
3. UK Online Ad Spends Top Mainstream Ad Spends
4. Online advertising – driving advertising spend
5. Online Advertising Spend Set To Overtake Radio

Filed under: Business, Trends

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The views expressed here are my own, and do not reflect, or are related to the views of my organization.