An Incomplete Manifesto for Growth


Recently came across An Incomplete Manifesto for Growth - an articulation of statements that exemplify Bruce Mau’s beliefs, motivations and strategies.

11. Harvest ideas. Edit applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high ratio of ideas to applications.

8. Drift. Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.

16. Collaborate. The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.

19. Work the metaphor. Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.

32. Listen carefully. Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.

40. Avoid fields. Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.

43. Power to the people. Play can only happen when people feel they have control over their lives. We can’t be free agents if we’re not free.

Get the manifesto here.

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