The Elusive Revenue Model For Video Sites
Google sites accounted for more than 100 million unique online video viewers in December 2008, according to comScore Video Metrix. Google’s closest competitor in the online video arms race is Fox Interactive Media, which owns properties such as MySpace and Photobucket, the online photo- and video-sharing site.
Some 5.9 billion videos were viewed on Google sites, with its YouTube property accounting for nearly 100% of the total, according to comScore.
However, video sites are still struggling to come up with a revenue model. While the future is definitely video, the revenue model still seems elusive. I wonder how YouTube is doing on the ads front, and how much of ecommerce they are able to generate through their click to buy programs.
Moreover, given the kind of videos that flood sites like YouTube, I wonder if marketers would want their ads shown alongside.
eMarketer projects advertisers will spend $850 million on video ads in 2009—a modest total, particularly considering that an estimated 84% of Internet users will watch online video this year.
Related posts:
- Is Paid Online Video A Viable Business Model?
- Online Video Viewing Up – Rises 34%
- Google Expands Lead In Online Video Market Share
- Where Do Online US Viewers Go For Video?
- Online Viewership For Feb Crosses 10 Billion Videos In US
Filed under: Business
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