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The Digital Cinema revolution in India

Posted on August 18th, 2007 by dhirender

With film prints costing about Rs 60,000 to 70,000 for a copy, it ensures that centres which generate higher revenues are the ones which get the first prints. By the time smaller cities get the film, they are (a) worn out, and (b) lost most of their charm to pirated copies which would no doubt have made their way to the city. Moreover, releasing the film simultaneously across a number of screens would also minimise the impact of a bad reviews, but that is another story. Jaan-E-Mann, for instance, was released in over 1000 screens, part of which was possible because of digital cinem theaters.
Worldwide, Digital Cinemas number close to 3,700 – up from 1,200 the year before. Among the largest cinema markets in the world, the Indian film industry has a huge potential which is attracting a number of players.
A 2005 estimate estimated more than 900 films per year made at an average of Rs. 4-6 crore (Rs 40-60 million) per film; in 30 different languages; 400 crore (4 billion) tickets sold every year leading to a domestic box-office collection of Rs. 4,650 crore (Rs 46.50 billion). A cinema screen ratio of 12 screens for every 1 million people (vis-à-vis 117 in the US), leaves a tremendous protential for growth. Given the increasing emphasis in cinema activation in the country, and the shift to market to the smaller cities, investing in a theatre even in one of the smaller towns can in no way be a losing proposition.

Once the films are available in digitized format, other modes of delivery we can expect:
1. Web streaming – players like Rajshri are already providing it.
2. On the mobile

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