WildBlueSkies – Trends and strategies in Digital Media

What constitutes “spam” is undergoing a shift – while the top reason that respondents reported e-mail as spam was because they had not opted in to mailings, the second was that the material sent did not interest them. More than four out of 10 e-mail users who hit the “spam” button said they had categorized uninteresting mail as junk says this eMarketer report.
The researchers noted that inbox overload was creating greater competition among legitimate e-mailers: As filters improved, users would focus less on traditional spam and more on which opt-in material interested them most.
Not surprisingly, what may be considered “spam” for one user, might just serve as a highly relevant email for another – however, that would not prevent the sender being black-listed if enough people were to mark it as spam, because of it being un-interesting.

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Filed under: Digital culture