Television 2.0
For more than a half-century it has entertained, informed and captivated, but television as we know it today is about to disappear.
The convergence of TV with the Internet is transforming a technology that has gone largely unchanged for 60 years–a one-way, TV signal broadcast to a screen, whether that screen is a TV, PC or cellphone. Television is on the verge of becoming completely personalized, interactive and enjoyed on-demand.
Moreover, with digital television, content can be targeted based on geography. For instance, you and your friend can still watch the same program, but now the ads are different, based on where in town each of you reside. This is no small market. Kagan Research says that in 2006, local ads sold by U.S. cable companies exceeded $4.3 billion.
Think demographic targeting – two sets in the same house could deliver ads for two different sets of people. The commercial viewed by parents on one TV will be different than the commercial seen by the kids watching TV in another room.
Think interactivity … [Read More]
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Filed under: Trends
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