Some information on US statistics on marketing emailers – while most of this data would vary by industry, this gives a rough estimate of what to expect from your email marketing campaign:
According to the “Q1 2009 Email Trends and Benchmarks” report by Epsilon, 94.1% of marketing e-mails were delivered in Q1 2009.
In addition, 22.1% of [...]
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Nearly one-third of US businesses who responded to an eMarketer study claimed to have a Facebook page, compared with 27% that had a MySpace page and just over one-quarter that had a page on YouTube.
Further, according to a September 2008 study, 59 of the top 100 online retailers in the US had a fan page [...]
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In 2007, studios in the Motion Picture Association of America (MPAA), and their subsidiaries, spent $754 million advertising films online. By 2012 that figure will increase to $2.4 billion.
According to eMarketer projections, last year online channels represented approximately 5% of all film advertising, but by 2012 the figure will climb to 13.2%.
“Today, virtually every film [...]
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Adding on to their already considerable Google Trends, Google has launched Google Insights for Search, which provides more flexibility and functionality for advertisers and marketers to understand search behavior, throwing in some other features like a world heat map to graphically display search volume and regional interest.
Keywords are weighted such that their top volume day [...]
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In an effort to increase repeat purchases on its site, CafeGadgets has recently introduced a 100% cash back offer, on its first anniversary, which is applicable for all purchases made on the site.
Making a purchase entitles the consumer to a cash back voucher, with a validity of June 15, 2008, for the same amount as [...]
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In the footsteps of the music industry, comes Del Ray, which in an effort to promote the latest book in the Star Wars Legacy of the Force series, is giving away book one, Betrayal, for free download. It is available at Legacyoftheforce.com as a PDF download, an audio book, and ebook formats suitable for the [...]
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On my way to office today, I passed a billboard with a visual related to hating credit cards and the URL IHateMyCard.com.
The website has a red and black colour theme with a poll on “What I hate about credit cards?”
What is it that you hate about credit cards? What is it that makes you fret [...]
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Radiohead has teamed with iTunes and GarageBand for an interactive project that allows fans to rework the album’s second single, “Nude.”
Wannabe remixers can buy five separate tracks from the recording – bass, voice, guitar, strings/effects and drums – from iTunes Plus. On purchasing all five elements, the customer will be sent an access code to [...]
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According to SEMPO’s 2007 State of the Market Survey, North American spending on SEM for 2007 was almost $12.2 billion says this article in ClickZ. Paid placement accounted for 87 percent of overall spending, or $10.6 billion, while SEO accounted for approximately 11 percent, or almost $1.3 billion. Further, North American SEM spending is now [...]
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After the first “Skull” trailer, released in February, racked up millions of views, Paramount is relying on a widget to ensure that the second trailer spreads even faster. Paramount’s first foray into widgets with Clearspring was with “Cloverfield,” which benefited at the box office from a successful online and widget campaign. Widgets can be successful [...]
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