Posted on December 30th, 2009 by dhirender
Advertising spending on Facebook is soaring while MySpace is tumbling according to eMarketer’s Social Network Ad Spending: 2010 Outlook, so much so, that Facebook will surpass MySpace in advertising revenues in 2010, a year earlier than expected. Projections show that MySpace will bring in $490 million in worldwide advertising revenue in 2009 but only $385 [...]
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Posted on January 27th, 2009 by dhirender
Ad network CPMs were down in Q4 2008 compared with Q4 2007, according to PubMatic, which reported pricing data for text and banner ads sold through advertising networks only. Prices for ads on Websites of all sizes had decreased; small, medium and large sites’ ad prices dropped 52%, 23% and 54%, respectively, from the previous [...]
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Posted on November 22nd, 2008 by dhirender
The Interactive Advertising Bureau and PricewaterhouseCoopers pegged Q3 2008 Internet ad spending at $5.87 billion. Revenues were roughly even with last quarter, climbing just 2 percent over Q2 says ClickZ. Give particular attention to the fact that the rate of growth between Q3 2007 and Q3 2008 (11%) was less than half that of the [...]
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Posted on October 17th, 2008 by dhirender
Barely a few days after the launch of MySpace MyAds, which allows advertisers to create their own advertisements, Google has launched a similar feature for its AdWords users (currently in the US and Canada). Of course, as in MyAds, the ads created would be quite basic, and more relevant for small businesses who do not [...]
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Posted on October 14th, 2008 by dhirender
Described last year as HyperTargeting – MySpace has finally rolled MyAds, out its latest attempt at monetizing the traffic on MySpace. The system uses information that members put in their profiles to serve up ads they might actually want to see. According to MySpace, this increases performance as high as 300% when compared to demographically [...]
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Posted on October 9th, 2008 by dhirender
Online advertising seems to be the way forward for companies as uncertainty increases. In the UK for instance, it grew by 21% year-on-year during the first half of 2008, according to IAB U.K. and PricewaterhouseCoopers. The total U.K. internet spend reached almost £1.7 billion ($3 billion) in H1, representing a 19% overall market share. Without [...]
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