Posted on December 30th, 2009 by dhirender
Advertising spending on Facebook is soaring while MySpace is tumbling according to eMarketer’s Social Network Ad Spending: 2010 Outlook, so much so, that Facebook will surpass MySpace in advertising revenues in 2010, a year earlier than expected.
Projections show that MySpace will bring in $490 million in worldwide advertising revenue in 2009 but only $385 million [...]
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Posted on January 27th, 2009 by dhirender
Ad network CPMs were down in Q4 2008 compared with Q4 2007, according to PubMatic, which reported pricing data for text and banner ads sold through advertising networks only. Prices for ads on Websites of all sizes had decreased; small, medium and large sites’ ad prices dropped 52%, 23% and 54%, respectively, from the previous [...]
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Posted on November 22nd, 2008 by dhirender
The Interactive Advertising Bureau and PricewaterhouseCoopers pegged Q3 2008 Internet ad spending at $5.87 billion. Revenues were roughly even with last quarter, climbing just 2 percent over Q2 says ClickZ.
Give particular attention to the fact that the rate of growth between Q3 2007 and Q3 2008 (11%) was less than half that of the same [...]
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Posted on October 17th, 2008 by dhirender
Barely a few days after the launch of MySpace MyAds, which allows advertisers to create their own advertisements, Google has launched a similar feature for its AdWords users (currently in the US and Canada).
Of course, as in MyAds, the ads created would be quite basic, and more relevant for small businesses who do not want [...]
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Posted on October 14th, 2008 by dhirender
Described last year as HyperTargeting – MySpace has finally rolled MyAds, out its latest attempt at monetizing the traffic on MySpace. The system uses information that members put in their profiles to serve up ads they might actually want to see. According to MySpace, this increases performance as high as 300% when compared to demographically [...]
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Posted on October 9th, 2008 by dhirender
Online advertising seems to be the way forward for companies as uncertainty increases. In the UK for instance, it grew by 21% year-on-year during the first half of 2008, according to IAB U.K. and PricewaterhouseCoopers. The total U.K. internet spend reached almost £1.7 billion ($3 billion) in H1, representing a 19% overall market share. Without [...]
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Posted on October 7th, 2008 by dhirender
A recent study by iPerceptions covering 14,000 visitors to a number of media sites in August, found that 31% of respondents under 25 said they are likely to click on a video ad. Compare that to 21% for those aged 25 to 24, and 14% for those aged 35 to 44.
Additionally 40% of consumers likely [...]
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Posted on September 5th, 2008 by dhirender
The search-engine-marketing (SEM) industry in India is likely to increase to $225 million by 2009-10, driven by the growing internet base and the expanding use of internet marketing techniques, says a report by the Internet and Mobile Association of India. The total spend on search marketing stood at US$ 112.5 million in 2007-08, and is [...]
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Posted on August 28th, 2008 by dhirender
The online banner advertisement market is expected to jump 40% to reach Rs. 350 crores by 2008-09 from its current size of Rs 235 crores [2007-08] according to Online Banner Advertisement in India, a study released by the Internet and Mobile Association [IAMAI] and IMRB.
BFSI, online industry and ITES with a share of 25%, 25% [...]
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Posted on August 15th, 2008 by dhirender
Online ad spend in the U.K. overtook advertising on mainstream commercial TV last year, according to Britain’s Office of Communications, with paid search garnering over half of online ad dollars spent in the U.K. in 2007.
U.K.’s online advertising market grew by 40% in 2007, and by 70% in each of the past five years, reaching [...]
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