Posted on December 30th, 2009 by dhirender
Advertising spending on Facebook is soaring while MySpace is tumbling according to eMarketer’s Social Network Ad Spending: 2010 Outlook, so much so, that Facebook will surpass MySpace in advertising revenues in 2010, a year earlier than expected.
Projections show that MySpace will bring in $490 million in worldwide advertising revenue in 2009 but only $385 million [...]
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Posted on December 28th, 2009 by dhirender
Location is clearly the way forward, and Twitter is gearing up for it with the acquisition of Mixer Labs, the guys behind GeoAPI – a comprehensive service for helping developers build geolocation-aware applications.
With this, Twitter will not only allow you to answer the question “What are you doing now?” but add the contextual relevance of [...]
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Posted on December 17th, 2009 by dhirender
eBay ranks Hyderabad as the sixth largest e-commerce hub in the country in the eBay India Census 2009, which documents the key finidngs and trends in online buying and selling across Indians in the top 100 e-commerce hubs, 28 states and seven Union territories. Delhi edged out Mumbai to reach the top, followed by Mumbai, [...]
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Posted on December 6th, 2009 by dhirender
Okay, so here’s the deal – I booked a ticket for the movie 2012, online at BookMyShow.com, picked my seats breathing a silent prayer to the Internet Gods, that I would be spared the queue at the multiplex (Fun Cinemas in this case). The online booking process itself is pretty simple, intuitive, and has pretty [...]
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Posted on November 30th, 2009 by dhirender
Upping the ante again in the mobile tariff wars, Reliance Communications has announced a plan under which both pre-paid and post-paid subscribers of its GSM and CDMA services would be charged 1 paisa per SMS, if they paid Rs 11 a month.
Alternatively, prepaid customers could pay Rs. 1 per day, (and postpaid customers Rs. 25 [...]
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Posted on November 28th, 2009 by dhirender
Given the following that video has managed to garner online, should it be any surprise then that video ads should perform better as well. Rich media ads with video had a higher dwell rate than those without, and almost double the dwell time. This translates to fewer impressions needed for the same results. According to [...]
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Posted on November 26th, 2009 by dhirender
Bing seems to be garnering more than search share. Data from a study surveying around 25,000 companies with less than 200 employees during the last four fiscal quarters by WebVisible shows that 60.4% of US search spending went to Google last quarter, while Yahoo got 26.2%, Bing garnered 10.5%, and Ask.com pulled in 2.4%.
Google lost [...]
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Posted on November 26th, 2009 by dhirender
The Indian internet user spent $2,066 on an average during the last 12 months buying goods and services on the Net, according to a six-nation study done by payment solutions player Visa, comapred to Asia-Pacific customers, who on an average spent close to $2,526. Phew!!! that’s a lot.
According to the report, 80% of the Indian [...]
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Posted on November 25th, 2009 by dhirender
Overall, ad impressions for October were up by over 20%, with growth in almost every vertical category with the exception of entertainment and software, according to this data.
Impressions in the financial services, travel, retail, web media and telecommunications sectors all grew substantially month-on-month, perhaps suggesting the beginnings of economic recovery, or simply reflecting increased marketing [...]
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Posted on November 21st, 2009 by dhirender
Mobile users wanting to change their service provider while retaining their own number would be able to do so starting December 31. All this, at a cost of a mere Rs. 19.
Mobile number portability would be introduced in metros from December 31 and in the rest of the country by March next year. According to [...]
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