WildBlueSkies – Trends and strategies in Digital Media

The latest State of the Media Democracy survey by Deloitte & Touche surveyed, and covered 2,081 Americans, betwen October 25 to 31. The respondents were divided into Millennials (12 to 24 years), Gen X (25 to 41 years), Boomers (42 to 60 years) and Matures (61 to 75 years). Some insights:

• About 38% of U.S. consumers are watching TV shows online,
• 36% use their cell phones as entertainment devices
• 45% are creating online content like Web sites, music, videos and blogs for others
• About 20% of consumers said they are viewing video content on their cell phones daily or almost daily.
• 54% of consumers said they socialize via social networking sites, chat rooms or message boards, and 45% said they maintain a profile on a social networking site.
• 85% of consumers still find TV advertising to have the most impact on their buying habits, but online ads are second best, with 65% of consumers saying they have the most impact, beating out magazines at 63%.

[Via]
Download the insights from the previous survey here.

Related posts:

1. Tweens – The Next Market For Mobile Phones
2. Why Companies Need To Bother About Social Media
3. Are More Asian Women Logging Onto Social Networks?
4. Social Networking – Moving Beyond The Young
5. Your Future Boss May Be Spying On Your Facebook Profile

Filed under: Digital culture, Trends

Like this post? Stay uptodate with the information that matters - subscribe to the Wildblueskies RSS feed.

The views expressed here are my own, and do not reflect, or are related to the views of my organization.