Comments on: Social Media Marketing Expected To Reach $1.2 Billion In 2007 http://www.wildblueskies.com/online-media-strategy/social-marketing-expected-to-reach-12-billion-in-2007/ Trends, strategy and insights into digital media business and culture Thu, 04 Mar 2010 06:41:22 -0800 http://wordpress.org/?v=2.8.1 hourly 1 By: dhirender http://www.wildblueskies.com/online-media-strategy/social-marketing-expected-to-reach-12-billion-in-2007/comment-page-1/#comment-6848 dhirender Thu, 20 Dec 2007 16:27:51 +0000 http://www.wildblueskies.com/2007/12/18/social-marketing-expected-to-reach-12-billion-in-2007/#comment-6848 Thanks Mike. I just made the change. Thanks Mike.
I just made the change.

]]> By: Mike Newton-Ward http://www.wildblueskies.com/online-media-strategy/social-marketing-expected-to-reach-12-billion-in-2007/comment-page-1/#comment-6816 Mike Newton-Ward Wed, 19 Dec 2007 19:55:24 +0000 http://www.wildblueskies.com/2007/12/18/social-marketing-expected-to-reach-12-billion-in-2007/#comment-6816 While this is av ery interesting article, the use fo the term "social marketing" is misapplied! What you describe is better labeled "social media" or "consumer generated content." Social marketing is a concept first explicated by Philip Kotler & Gerald Zaltman, Kellogg School of Management, Northwestern University, in 1971, to describe the application of commercial marketing principles to health, social and quality of life issues. (Cf. Kotler, P. and Zaltman, G. (1971) "Social marketing: An approach to planned social change. J of Marketing. Vol. 35, pp. 3-12.) Social marketing has been used around the globe by government and non-profit organizations to impact issues of societal well-being as diverse as breastfeeding, recycling and encouraging savings account. Not a flash in the pan phenomenon, there are numerous college curricula; six-plus textbooks; an international listserve with over 1,000 members; a dedicated journal; three major US or international conferences; at least six major US firms; centers in Scotland, Canada, Poland and Australia; governmental centers in the UK and the US; a national excellence collaborative in the US, all dealing with social marketing. For more information you can visit the following web sites, among others: www.social-marketing.com; www.social-marketing.org; www.nsmcentre.org.uk. While this is av ery interesting article, the use fo the term “social marketing” is misapplied!
What you describe is better labeled “social media” or “consumer generated content.”

Social marketing is a concept first explicated by Philip Kotler & Gerald Zaltman, Kellogg School of Management, Northwestern University, in 1971, to describe the application of commercial marketing principles to health, social and quality of life issues. (Cf. Kotler, P. and Zaltman, G. (1971) “Social marketing: An approach to planned social change. J of Marketing. Vol. 35, pp. 3-12.)

Social marketing has been used around the globe by government and non-profit organizations to impact issues of societal well-being as diverse as breastfeeding, recycling and encouraging savings account. Not a flash in the pan phenomenon, there are numerous college curricula; six-plus textbooks; an international listserve with over 1,000 members; a dedicated journal; three major US or international conferences; at least six major US firms; centers in Scotland, Canada, Poland and Australia; governmental centers in the UK and the US; a national excellence collaborative in the US, all dealing with social marketing.

For more information you can visit the following web sites, among others: http://www.social-marketing.com; http://www.social-marketing.org; http://www.nsmcentre.org.uk.

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