WildBlueSkies – Trends and strategies in Digital Media

Bing seems to be garnering more than search share. Data from a study surveying around 25,000 companies with less than 200 employees during the last four fiscal quarters by WebVisible shows that 60.4% of US search spending went to Google last quarter, while Yahoo got 26.2%, Bing garnered 10.5%, and Ask.com pulled in 2.4%.
Google lost 5% share compared to Q3 last year – suprising, given that Bing is such a recent entrant in the game. Looks like the money that Microsoft is spending on campaigns seems to be working.
While click-through rates were up year-over-year for all the engines, Yahoo showed the biggest improvement with a 123% CTR increase, while Google showed a 52% hike. Google’s cost-per-click average was 14% higher compared to Q3 last year and was 30% more expensive than Yahoo and Bing for the most-recent quarter.
It’s probably the low costs that are attracting the small businesses.

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