ROI Drives Online Advertising Growth In Europe
The European Interactive Advertising Association (EIAA) research released recently reveals that marketers across Europe continue to embrace the power of online during a year of recession due to its ability to maximise limited budgets. 83% of all marketers surveyed stated that online advertising spend during 2009 has been greater than in 2008 and the medium looks to go from strength to strength (94% expect growth in online in 2010 and 93% in 2011).
Marketers predict a 7.6% year on year rise in online advertising spend in 2010 and a sharper increase of over 15% forecast for 2011. Those investing in online are impressed with the results too, with 84% of respondents satisfied* with the performance of online as a medium and 96% seeing online advertising as ‘essential’ or ‘a growing medium’.
Key Findings
- 83% of marketers increased online advertising spend during 2009 with 94% planning to increase in 2010
- Audience targeting and cost efficiencies identified as drivers of online growth
- Mobile advertising spend rising rapidly with format beginning to fulfil its potential as the ‘one to watch’
- Marketers continue to reallocate spend from traditional media into online
Related posts:
- Online Advertising – The Ad Industry Saviour?
- Online advertising – driving advertising spend
- The rise of online video ads
- Online Advertising Spend Set To Overtake Radio
- Internet advertising to reach $62 billion by 2011 in US
Filed under: Business
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