WildBlueSkies – Trends and strategies in Digital Media

According to the latest data by comScore, U.S. Internet users viewed 12.7 billion online videos during November 08, representing an increase of 34% versus year ago. More than 146 million U.S. Internet users watched an average of 87 videos per viewer in November.
Google Sites once again ranked as the top U.S. video property with nearly 5.1 billion videos viewed (representing a 40% share of all videos viewed), with YouTube.com accounting for more than 98% of all videos viewed at the property. Fox Interactive Media ranked second with 439 million videos (3.5%), followed by Viacom Digital with 325 million (2.6%) and Yahoo! Sites with 304 million (2.4%). On the heels of a surge in viewership in October, Hulu retained its #6 position with 227 million videos viewed (1.8%).
Other findings:

• 77% of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 273 minutes of video.
• 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
• 52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
• The duration of the average online video was 3.1 minutes.
• The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.

Related posts:

1. Online Viewership For Feb Crosses 10 Billion Videos In US
2. Google Expands Lead In Online Video Market Share
3. Is Paid Online Video A Viable Business Model?
4. Of Video Online And YouTube Restricting Access
5. The Elusive Revenue Model For Video Sites

Filed under: Digital culture, Statistics

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The views expressed here are my own, and do not reflect, or are related to the views of my organization.