Om Shanti Om’s Music Takes The Digital Route
Now, apart from showcasing Shah Rukh Khan’s 6-pack abs, Om Shanti Om (watch the trailer on YouTube) is set to make a new record. It is for the first time that a Bollywood film’s music album will be available for full downloads on mobile handsets and digital media including iTunes across 23 countries.
The price points for music download on handsets will be in line with the respective markets. For instance, download per song will cost 2-3 dhirams in UAE, while it will cost 1.99 pounds on the O2 network. The downloading price in India is around Rs 25 a song, with additional download costs on mobile handsets.
The mobile music market in India consists of ringback tones, polyphonic tones, truetones, fulltrack downloads and caller ID tunes. It is estimated to be 60 per cent of all digital sales in the world for the next two years, according to a PricewaterhouseCooper report.
[Via]
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Filed under: Ideas & Innovations, India, News
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