Now, Get Full Length MGM Movies On YouTube
YouTube, will now be screening full-length television shows and films from Metro-Goldwyn-Mayer’s archives in its latest step to boost advertising revenue by adding professional programing, according to Reuters.
MGM Studios will kick off the partnership by posting episodes of its decade-old “American Gladiators” program to YouTube on one channel.
On another channel, MGM will post full-length action films like “Bulletproof Monk” and “The Magnificent Seven” and clips from popular movies like “Legally Blonde.” These will be free to watch, with ads running alongside the video.
However, as the New York Times says, YouTube still has a long way to score over rival Hulu for professional programming. As Jim Packer, MGM’s co-president says, “We will have some long-form videos up on YouTube, but I don’t think that’s the platform to have 30 or 40 movies up at once I feel much more comfortable doing that on a site like Hulu.” Now, it depends on how YouTube fares in this test. Whether other big Hollywood studios open up their vaults or not might just depend on this.
In October, YouTube had forged a similar partnership with CBS Corp to run full-length archived shows, including “Star Trek,” “Young and the Restless” and “Beverly Hills 90210.”
Are we going to start seeing Tashan on YouTube India soon (shudder)?
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- YouTube Tests Online Movie Rental Service
Filed under: Business
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