WildBlueSkies – Trends and strategies in Digital Media

Fox Interactive, the digital arm of News Corp, has rolled out its digital advertising services in India with the launch of its online ad network, called .FoxNetworks says afaqs.
Globally, .FoxNetworks offers various services to advertisers, which include serving display and video ads, carrying out lead generation campaigns, performing search marketing and optimisation and running affiliate marketing programmes. It procures ads for its own network of websites as well as for the publishers it has tied up with.
In India, the company is planning to start with targeting, advertisers from financial, automobile and health-care sectors. Given the economic situation here, they could hardly have chosen a worse time to launch.

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Filed under: Business