WildBlueSkies - Trends and strategies in Digital Media

Part viral, part social network, Makethetea.com was launched in late April, and has dished out more than 40,000 brews around the world.
Started by UK dairy brand, Cravendale, the way the site works, is something like this - Users of the site begin by entering their preferences for the drink, including amounts of milk and sugar they like to add.They can then invite their friends to join the site as well, forming a group of linked drinkers. Once that’s done, users need only click the “Brew Now” button and MaketheTea.com will randomly select a brewer from among the group members to make that round of tea. Post the drink, users can then “rate or slate” the maker, depending on the quality of the brew. [Via]

Filed under: Ideas & Innovations, Website Alert