Comments on: Is Advertising On Social Networks Working? http://www.wildblueskies.com/online-media-strategy/is-advertising-on-social-networks-working/ Trends, strategy and insights into digital media business and culture Thu, 04 Mar 2010 06:41:22 -0800 http://wordpress.org/?v=2.8.1 hourly 1 By: Tim Tracey http://www.wildblueskies.com/online-media-strategy/is-advertising-on-social-networks-working/comment-page-1/#comment-20959 Tim Tracey Wed, 10 Dec 2008 13:08:13 +0000 http://www.wildblueskies.com/?p=1541#comment-20959 "Is Advertising On Social Networks Working?" For some - yes. It will work for every business when their social network IS their advertising. Social media is growing due to its increased acceptance and its pervasiveness (mobile, etc.) As it replaces legacy media (print ads, Yellow Pages, etc.) it will replace advertising and become the default form of search. It will succeed over algorithmic "search engines" because it incorporates trust - not just ratings. It also supports affiliation and as such is a vehicle for involving the members in a relationship with the service providers. “Is Advertising On Social Networks Working?”

For some – yes.

It will work for every business when their social network IS their advertising.

Social media is growing due to its increased acceptance and its pervasiveness (mobile, etc.) As it replaces legacy media (print ads, Yellow Pages, etc.) it will replace advertising and become the default form of search.

It will succeed over algorithmic “search engines” because it incorporates trust – not just ratings. It also supports affiliation and as such is a vehicle for involving the members in a relationship with the service providers.

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