Indian Online Advertising Likely To Touch Rs 2,250 cr In 2009
Online advertising represents less than 10 per cent of companies’ overall corporate ad budgets. However, with the domestic Internet populace crossing the 42-million mark, advertisers are seeing great potential in the sector, enough that it grew to approximately Rs 450 crore in 2007 and is expected to reach Rs 2,250 crore in 2009, according to IAMAI [Via].
This focus on online marketing is also leading to a number of deals in this space, the most notable of them being Google’s acquisition of DoubleClick for $3.1 billion, Yahoo’s purchase of 80% of Right Media for $680 million, Microsoft paying $6 billion for aQuantive and WPP putting in $649 million to acquire 24/7 Real Media.
Closer home, some news that made the headlines, in just the past one week include, Komli raising $7 Million, and Percept Knorigin acquiring Searchize.
Related posts:
- The future of advertising?
- Television Advertising Loses Out To Online Advertising
- Indian Mobile Advertising Market – Rs. 500 Crores By 2011
- Digital Media Is The Fulcrum Of Any Marketing Strategy
- Online Video Advertising
Filed under: Business, India, Statistics
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