India Leads Growth In Direct-to-Home Satellite Television


A strong growth in the Indian Direct-to-Home (DTH) satellite television, which almost doubled to about 9 million subscribers at the end of 2008, helped the worldwide market to notch up an estimated rise of 18% in subscriptions says In-Stat.
India now has five pay DTH satellite providers with a sixth expected to enter the market early in 2009. Additionally, China is likely to introduce a pay DTH satellite service in 2009 or 2010, which will help sustain strong growth in the Asia Pacific region.

Some highlights:

  • There will be nearly 200 million DTH pay-TV subscribers worldwide by 2012.
  • Worldwide revenues will eclipse $142.7 billion by 2011.
  • Eastern Europe had the strongest regional subscriber growth rate in 2008, with an increase of 63.5% over 2007.
  • Subscribers in Russia more than doubled from year-end 2007 to Mid-2008 to nearly 3.8 million.
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