In-Stat Sees Growth In Worldwide 3G Mobile TV Services


The 3G mobile TV service is only available to those with 3G handsets and plans, so unlike a mobile TV broadcast service, 3G mobile TV services cannot be offered to the entire subscriber base.
So, uptake in 3G mobile TV is dependent on an increase in the number of 3G subscribers. Today 3G penetration is far less than 50% for most operators, with 3G mobile TV penetration of 3G subscribers below 10% for many mobile operators. Steady growth is expected, however, in both 3G penetration and 3G mobile TV subscriptions.
Recent research by In-Stat found the following:

  • Worldwide 3G mobile TV subscribers are forecast to reach 42 million in 2012.
  • 3G mobile TV subscribers grew to 6 million worldwide in 2007.
  • In 2012, In-Stat expects worldwide 3G mobile TV revenues to reach $5 billion.
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