WildBlueSkies – Trends and strategies in Digital Media

Built on Geodesic’s Mundu radio technology Idea Radio would allow Idea’s 20 million subscribers to seamlessly tune into a range of entertainment channels without carrying a separate device or to be within the limited range of FM radio stations.
“Mobile devices are the preferred mode of entertainment today, and the Idea Radio implementation is representative of
Geodesic’s stated strategy to provide innovative, revenue-enhancing mobile solutions to service providers. We are proud to have our Mundu radio technology provide a competitive edge to Idea,” Kiran Kulkarni, managing director, Geodesic, told Business Standard.

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Filed under: Ideas & Innovations, Mobile