WildBlueSkies – Trends and strategies in Digital Media

Google, which reported lower-than-expected earnings, also saw its ad click volume decline 1% sequentially (though it grew 19% year over year). Google reported a net income of $1.25 billion on revenues of $5.37 billion in the second quarter, growing slower than the year-ago period and dropping sequentially from Q1′s $1.31 billion in net profits.
Google also plans to acquire six-year-old Russian contextual ad network Begun from U.K.-based Rambler Media in a $140 million transaction.
Rambler owns 50.1 percent of ZAO Begun, and under the terms of the deal will acquire the remaining 49.9 percent stake from Bannatyne Limited before selling the whole lot to Google.
Moscow-based Begun’s keyword-targeted site network boasts distribution relationships with approximately 143,000 Web sites, which will eventually be offered a wide set of Google’s available ad formats, targeting methods, and other monetization services.

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3. Google Acquires Teracent For Intellegent Display Ads
4. Google Beats Trend, Posts 30% Y-O-Y Profit
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Filed under: Business, Deal Tracker, News

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