Google Trends For Websites – Should You be Afraid?
With Google Trends for Websites, Google has recently added another layer to Google Trends, that as their blog claims, serves as a tool that gives a view of the popularity of websites, comparing and ranking site visitation across geographies, and related websites and searches.
Now, should you get ready to sue Google if you are using Google Analytics for your site analytics? Apparently it will not help much. Other sites such as Compete, Alexa, TrafficEstimate, etc. provide similar kind of estimates, while Google Trends claims to go a step further, by combining information from a variety of sources, such as aggregated Google search data, aggregated opt-in anonymous Google Analytics data, opt-in consumer panel data, and other third-party market research.
Google Trends also provides further data on the geographical spread of a website’s visitors, as well as a list of other sites visited by the same users and other keywords they have searched for.
One interesting feature, as SearchEngineLand puts it, lies for SEO experts:
Now, if you think like a link builder – you can use this tool to find sites that are within your “neighborhood” or industry. So if I want to find link partners for the Search Engine Roundtable, I enter in seroundtable.com, look at the related sites and ask all of them for links. Then I go to all of those sites and see who is related to them. You can, theoretically, keep expanding that list, as far is it makes sense.
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Filed under: Ideas & Innovations
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