WildBlueSkies – Trends and strategies in Digital Media

The entire industry had been looking to Google’s earnings to know just how much or how little the overall economic downturn would have an effect. Google did not let them down. Contrary to expectations, aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of other AdSense publishers, increased approximately 20% over the first quarter of 2007 and approximately 4% over the fourth quarter of 2007.
“Our ongoing innovation in search, ads, and apps helped drive healthy growth globally across our product lines, yielding another strong quarter for Google,” said Eric Schmidt, CEO of Google.
Google reported revenues of $5.19 billion for the quarter ended March 31, 2008, representing a 42% increase over first quarter 2007 revenues of $3.66 billion and a 7% increase over fourth quarter 2007 revenues of $4.83 billion. Wall Street analysts, on the other hand, had expected Google to report revenue, excluding commissions to advertising partners, of $3.61 billion.
Google-owned sites generated revenues of $3.40 billion, or 66% of total revenues, in the first quarter of 2008. This represents a 49% increase over first quarter 2007 revenues of $2.28 billion and a 9% increase over fourth quarter 2007 revenues of $3.12 billion.
Google’s partner sites generated revenues, through AdSense programs, of $1.69 billion, or 33% of total revenues, in the first quarter of 2008, representing a 25% increase over network revenues of $1.35 billion generated in the first quarter of 2007 and a 3% increase over fourth quarter 2007 revenues of $1.64 billion.
International Revenues – Revenues from outside of the United States totaled $2.65 billion, representing 51% of total revenues in the first quarter of 2008, compared to 47% in the first quarter of 2007 and 48% in the fourth quarter of 2007. [Via]

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