Google and Feedburner
Dick Costolo, FeedBurner’s CEO, had a key insight three years ago: RSS feeds are a new medium, different from the Web. “The new medium never drives dollars to the old; it drives dollars to the new thing,” he told Business 2.0 last year.
FeedBurner doesn’t just distribute feeds; it enhances them and recombines them in several ways. Business 2.0, for example, uses FeedBurner to power a feature called “The Spew,” where all of the B2 blogs’ posts are mixed together into a co
ntinuous, real-time feed. Today, one big thing that FeedBurner does is splice in ads to feeds, but I could see it doing a lot more. Imagine, for example, Google using its search technology to splice in related videos, Web pages, and blog posts into a feed. Read more …
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