WildBlueSkies - Trends and strategies in Digital Media

Riding on estimates of the number of mobile Internet users worldwide approaching 1 billion by 2011, the mobile Internet services market is estimated to reach $80 billion by 2011, with increasing usage expected to fuel growth in both the provision of services and mobile Internet advertising.
A study entitles Go mobile, grow, produced by IBM’s Institute for Business Value, points to how consumer demand for customisation and personalisation will drive innovation and open standards in the mobile marketplace. Some findings:

• Markets around the world will adopt the mobile web differently. In mature markets, IBM consultants predict the mobile web will extend and complement the personal computer. While in emerging markets like India and China, consumers are skipping their first PC purchase and going straight to high end mobile platforms that deliver the same service.
• Entertainment applications are growing in popularity with 53 per cent of consumers interested in mobile TV and 45% interested in buying music via mobile devices.
• 60% of consumers do not have a specific brand preference when using mobile Internet services.
• The mobile web will increasingly be used for utility and transactional services. For example, nearly 60 per cent of consumers are interested in banking via mobile devices. Other utility services include e-mail, instant messaging, stock trading, news and information and general browsing.

Download the complete report in pdf here.

Filed under: Digital culture, Mobile