Global Search Market Grows 46% In 2009
The total worldwide search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, up from 89 billion in December 2008, representing a 46% increase in the past year according to comScore.
This implies a staggering 4 billion searches per day, or 175 million per hour, or 29 million per minute. The U.S. represented the largest individual search market in the world with 22.7 billion searches, or approximately 17% of searches conducted globally. China ranked second with 13.3 billion searches, followed by Japan with 9.2 billion and the U.K. with 6.2 billion.
Among the top ten global search markets, Russia posted the highest gains in 2009, growing 92% to 3.3 billion, followed by France (up 61% to 5.4 billion) and Brazil (up 53% to 3.8 billion).
Google Sites ranked as the top search property worldwide with 87.8 billion searches in December, or 66.8% of the global search market. Yahoo! Sites ranked second globally with 9.4 billion searches (up 13%), followed by Chinese search engine Baidu with 8.5 billion searches (up 7%). Microsoft Sites saw the greatest gains among the top five properties, growing 70% to 4.1 billion searches, on the strength of its successful introduction of new search engine Bing. Russian search engine Yandex also achieved considerable gains, growing 91% to 1.9 billion searches.
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Filed under: Statistics
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