For Shopping, Asia Pacific Goes Online
According to the Visa e-Commerce Tracking survey, nearly 80% of Internet users polled in the Asia Pacific region say they made an online transaction and spent an average of over $3,000 each in the past 12 months. Clearly, real world window shopping, or shopping for that matter is fast moving towards passé.
The survey covered a shade over 3,000 people aged 18 to 46, who accessed the Internet at least once a week, across six countries and regions – Singapore, India, Australia, Japan, Korea and Hong Kong.
Nothing surprising in the major reasons cited for shopping online – convenience and value, with nearly 90% saying it enabled them to find the best prices, shop easily and at any time. As the world tethers at the brink of a recession, bargain hunters would no doubt be hitting comparison shopping websites.
The most popular items purchased online were airline and transport tickets, hotel rooms and other holiday-related products, followed by digital electronics such as cameras and online entertainment such as music downloads.
In the region, Japanese and Koreans were the most frequent shoppers, with 99% and 93% respectively having made an online purchase over the last 12 months.
Australians were the biggest online spenders with an average 12-month tab of $4,160, with Singaporeans the next-biggest online spenders. [Via]
Must reads:
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Filed under: Business, Digital culture
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