Financial Services Blog, Bankaholic Sells For $15 Million
Now here is yet another case to continue blogging. As Mashable reports:
Financial services blog Bankaholic has been purchased by financial information portal BankRate for a stunning $14.9 million. Bankaholic is a one man shop, operated by John Wu, who is supposed to stay online with the blog after the transition.
Such an investment by Bankrate would require some serious returns, and would just advertising be able to pay off? Sure Technorati’s State of the Blogging report puts the average revenue earned by a blogger at $6,000 woth $75,000+ revenue for blogs getting 100,000 or more visitors a month, but even this would hardly justify a $15 million valuation.
In its defense, while the blog had an Alexa ranking of 41,004 at the time of writing this, Quantcast ranked it at 8.973 with an estimated 156.3K US visitors monthly. The site also has a fairly decent growth trend on Google Trends. But $14.9 Million …?
Would Bankrate be able to make good on the investment by using the blog for lead generation?
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- The State Of The Blogosphere 2008 By Technorati
Filed under: Business, Deal Tracker
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This is why it really surprise me, with little traffic, this guy was able to sell his website for that amount of money. I guess all his hardwork paid off.