WildBlueSkies – Trends and strategies in Digital Media

Facebook, has now made it easier for you to express your disapproval or disapproval for ads – users can vote for or against the small “social” ads that appear on their sidebar says VentureBeat.
This addition should benefit users and advertisers. Despite being based on information in a user’s profile, those sidebar ads are pretty hit-or-miss. The user indicating which ads they like, or don’t like, would mean Facebook is able to deliver more relevant ads. It also gives companies another way to measure whether their ads are well-received and effective.
Moreover, even if users indicates their approval/disapproval of an ad, it means they are noticing it, and hence paying attention to Facebook’s advertising.
Here’s a post with images on the system.

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