European Online Ad Grows To $17.4 Billion In 2007
Posted on June 4th, 2008 by dhirender
Online ad spend in Europe grew to $17.4 billion in 2007, according to the results of the IAB Europe’s annual AdEx survey – a figure which represents an average year-on-year growth rate of 40% across the 16 countries covered in the report, compared with a steadily slowing growth rate in the U.S., which tapered to 26% in 2007.
If both markets continue to grow at their current rates, European online ad spending will surpass that of the U.S. by 2010.
Advertisers in the U.S. spent more per Web user than their counterparts overseas. The pan-European average weighed in at $125 per person, compared with $143 per person in the U.S.
Online advertising is expected to account for at least 10% of overall ad spend in ten European countries by 2010, a mark already met by seven European markets by the end of 2007. [Via]
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Filed under: Business, Statistics
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