Digital Media Is The Fulcrum Of Any Marketing Strategy
Rising 25% in the third quarter to about $5.2 billion, U.S. Internet advertising revenue set a new record, according to data released on Monday. A report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP showed online advertising revenue has hit new highs in each of the first three quarters of 2007 – a clear indication that marketers increasingly understand and appreciate the benefits of interactive advertising.
Revenue for the first nine months of 2007 totaled $15.2 billion, up nearly 26 percent from the $12.1 billion recorded during the first nine months of 2006, according to the report.
This boom in online advertising has driven media and technology companies to build up their online advertising businesses, partly through acquisitions.
Among recent deals, Google Inc agreed to pay $3.1 billion for ad serving and tracking company DoubleClick, while Microsoft Corp bought online marketer aQuantive Inc for $6 billion. [Via]
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Filed under: Business, Statistics
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