Deals Work On Email Marketing As Well
Frugality is making itself felt all around, and email open rates are no exception. There is a pronounced difference between open rates for e-mails that include a coupon offer and those that do not. Open rates of around 24% to 25% for coupon e-mails dropped to just 16% to 18% for noncoupon campaigns, according to this report.
Higher open rates for coupon offers translated into higher click rates as well, though the difference was much smaller. E-mails with coupons that could be used online were most likely to be clicked, at 4%.
80% of online coupon mailings saw higher transaction-to-click rates and transaction rates than non-coupon campaigns. And 78% of that group also earned higher revenues per e-mail.
Overall, two-thirds of US households use coupons, with the recession leading the number to grow 46% in the past three years.
Related posts:
- E-Mail Marketing and Click-Through Rates
- The Inbox Behavior Of Email Newsletter Subscribers
- Online Video Advertising
- The Economics Of Search Engine Marketing
- Email Marketing To Touch $2.1 billion by 2012
Filed under: Business
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