Click A Mouse, Feed A Mouth
FreeRice, a food-linked word game put on the Internet a month ago has proved a runaway success and has already generated enough rice to feed 50,000 people, the United Nations World Food Programme said on Friday.
The game offers participants multiple choice definitions to the meaning of a word, with each correct click generating 10 grains of rice for the WFP, and relies on advertising revenue to underwrite its rice campaign.
A study in viral marketing, more than one billion grains of rice donated in just one month. The day it was launched on October 7 just 830 grains of rice were donated, but the word spread, and on November 8 alone 77 million grains were donated – equivalent to more than seven million correct clicks.
The brainchild of American online fundraising pioneer John Breen, the site is a very good example of an online initiative leading to offline public good. [Via]
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Filed under: Ideas & Innovations, Website Alert
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Another great charity site is AIDtoCHILDREN.com. It donates money to children in need through World Vision.
AIDtoCHILDREN.com is a dual-purpose site for building an English vocabulary and raising money for under privileged children in the most impoverished places around the world.
Check it out at http://www.aidtochildren.com