In its latest bid at a revenue model, YouTube has taken a page out of Hulu’s book, to begin testing an online movie rental service with independent films from the Sundance Film Festival.
The service will be initially limited to five Sundance titles, as well as a small collection of videos from partners in industries such [...]
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Given the success of Hulu which streams premium video content on an ad supported model is leading the guys behind FreeAllMusic.com to bet that the same would also work for music (think Hulu mixed with iTunes).
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Hulu, the online video destination that claims to stream only premium content (read as full episodes of tv shows and entire movies)on an ad supported model seems to be on a pretty good growth path. Unfortunately, the service is currently available only in the US. Financials on the service don’t seem to be available, so [...]
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Advertising spending on Facebook is soaring while MySpace is tumbling according to eMarketer’s Social Network Ad Spending: 2010 Outlook, so much so, that Facebook will surpass MySpace in advertising revenues in 2010, a year earlier than expected.
Projections show that MySpace will bring in $490 million in worldwide advertising revenue in 2009 but only $385 million [...]
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Location is clearly the way forward, and Twitter is gearing up for it with the acquisition of Mixer Labs, the guys behind GeoAPI – a comprehensive service for helping developers build geolocation-aware applications.
With this, Twitter will not only allow you to answer the question “What are you doing now?” but add the contextual relevance of [...]
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eBay ranks Hyderabad as the sixth largest e-commerce hub in the country in the eBay India Census 2009, which documents the key finidngs and trends in online buying and selling across Indians in the top 100 e-commerce hubs, 28 states and seven Union territories. Delhi edged out Mumbai to reach the top, followed by Mumbai, [...]
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Okay, so here’s the deal – I booked a ticket for the movie 2012, online at BookMyShow.com, picked my seats breathing a silent prayer to the Internet Gods, that I would be spared the queue at the multiplex (Fun Cinemas in this case). The online booking process itself is pretty simple, intuitive, and has pretty [...]
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Some time back, eMarketer talked about a survey according to which, a surprising number of North American papers were considering charging for online content – 60% polled were considering charging for content that was currently free, and one-quarter expected to have a paid strategy in place within six months. Could this even be an online [...]
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Upping the ante again in the mobile tariff wars, Reliance Communications has announced a plan under which both pre-paid and post-paid subscribers of its GSM and CDMA services would be charged 1 paisa per SMS, if they paid Rs 11 a month.
Alternatively, prepaid customers could pay Rs. 1 per day, (and postpaid customers Rs. 25 [...]
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Given the following that video has managed to garner online, should it be any surprise then that video ads should perform better as well. Rich media ads with video had a higher dwell rate than those without, and almost double the dwell time. This translates to fewer impressions needed for the same results. According to [...]
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