Bing Grows At Yahoo!’s Cost


search-report-20091120comScore’s measurement of the U.S. search market in October shows that Google continues to dominate search landscape garnering 65.4% of all searches, up from 64.9% in September.
Surprisingly, the new kid on the block, Bing, the search engine from Microsoft, almost managed to crack the 10% barrier accounting for 9.9% of the searches, up 0.5% from September.
Yahoo! on the other hand saw it’s share drop by 0.8% from 18.8% in September to 18% in October.
Ask Network captured 3.9% of the search market, followed by AOL LLC with 2.9%.
At 14.3 billion searches in October, total searches conducted by Americans are up 3% from September. Google Sites accounted for 9.4 billion searches, followed by Yahoo! Sites (2.6 India-search-share-20091120billion), Microsoft Sites (1.4 billion), Ask Network (552 million) and AOL LLC (412 million).
In India, however, according to Vizisense (which measures Unique Visitors and not total searches), Yahoo Search had an increase of 13.3% in unique users, while Bing and Google had an increase of 3.95% and 0.94% respectively.

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