Abhinav Bindra Gets His Own Game
Posted on August 25th, 2008 by dhirender
Riding on Abhinav Bindra’s success at the Olympics, comes Games2Win, with Gunning for Gold - a game that allows users to take on the avatar of Bindra and gives them a chance to virtually earn a gold medal.
Bindra, is expected to be the next big thing for Indian companies, who are desperately looking for fresh faces beyond the world of films and cricket.
The Indian tendency to iconify all those who get the slightest bit of recognition now gets a digital twist as well.
Filed under: Digital culture
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