Are Premium Accounts The Revenue Model For Twitter?
Looks like Twitter is finally looking at the prospect of monetization, with plans to charge for corporate accounts in exchange for enhanced features and analytics expected to roll out by year end.
Companies are definitely finding Twitter useful, and are even making money using Twitter’s services, but revenue (or even the prospect of it) seems to have eluded Twitter so far. After a series of conjectures from advertisements to ecommerce, looks like premium accounts would be, at least the first step.
“We want to present to [businesses] a layer of features to help make them better at Twitter, and share some of the analytics,” says CEO Biz Stone.
Their Twitter 101 program was probably a step in that direction.
How successful such a model is, would I guess, depend on the features provided.
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Filed under: Business
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