51% Of Asia-Pacific Internet Users Visited Gaming Sites
A recent report from comScore found that 51% of the Asia-Pacific Internet population visited gaming sites in August 2008, spending an average of 87 minutes on the sites, and averaging 11.5 visits per visitor during the month.
China led the Asia-Pacific region in online gaming penetration in August, with nearly 55% of China’s online population visiting gaming sites during the month, representing more than 90 million users.
Singapore followed with nearly 50% penetration, while Australia settled for 45% penetration.
India reported the lowest penetration with only 27% of its online population visiting a gaming site in August.
South Korea’s users led the region in the most time spent on gaming sites with visitors averaging more than three hours per person during the month and visiting gaming sites an average of 13 times. Taiwan showed the second highest level of engagement with 151 minutes per visitor, followed by Hong Kong (143 minutes per visitor) and Singapore (140 minutes per visitor).
With this representing only the Asia Pacific region, it looks Google has hit upon a goldmine with its Adsense for games.
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- Online Gaming In Asia Gains Momentum
- For Shopping, Asia Pacific Goes Online
- Amidst Recession, Traffic To Gaming Sites Increases
- Where Do Indians Go For News Online
- India & China Lead Internet Audience Growth In Asia-Pac
Filed under: Digital culture, Statistics
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